Katie Grimes

New look for top mortgage lender in Kansas.

New parent company, new look. After opening a new lending branch, Katie was ready for a visual refresh. The challenge? Create a brand that felt elevated, timeless, and feminine without feeling unapproachable. Think grabbing coffee with Chanel.

We delivered a brand featuring iconography representing the doors Katie opens to home ownership and the abundance of services and guidance she offers. Grounded with warm, approachable neutrals and a sophisticated type hierarchy, the brand is brought to life with oversized type treatments and bespoke toile patterns reminiscent of classic wallpaper.